Amazon Ads masterclass

Your KDP Ads bonuses.

Thanks for watching the KDP Ads Masterclass and Q&A with Sean Dollwet and AdsDroid.

Use these practical resources to build a clearer understanding of Amazon Ads, then decide where your next action belongs.

Explore the resources

Getting started videos

See the account more clearly.

These concise walk-throughs are a useful foundation before you start creating or changing campaigns.

01

Navigating the Ads Console

Get familiar with the main areas of Amazon Advertising before you begin making decisions in the account.

02

Advertising Console

A second practical look at the Advertising Console and the areas you will use as you manage campaigns.

03

Creating a Sponsored Products Campaign

A practical walk-through of the building blocks of a Sponsored Products campaign for your books.

Practical framework

Bid optimization map.

Use this map to interpret the relationship between impressions, spend, and sales before deciding whether to increase, reduce, graduate, pause, or negate a target.

Bid optimization map showing Amazon Ads scenarios based on impressions, spend, and sales, with analysis and suggested actions.
Use the map as a starting point. Consider the book, search term relevance, listing quality, and the wider account before making a change.

Need more support?

Turn the learning into a managed strategy.

AdsDroid works with established KDP publishers who want an experienced team to take responsibility for the ongoing Amazon Ads work.

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